We have built a sales CRM with an AI assistant on top of an existing accounting system for a business software distributor.
Where the work gets stuck
- Client data is split between CRM, email and accounting.
- Time records are incomplete and billed late.
- Engagement status depends on asking the team.
- Proposals and documents are recreated from scratch.
None of these problems needs a company-wide replacement on day one. We pick the handoff with the highest cost and build a first release around it.
What we typically build
- Client intake, conflict checks and onboarding.
- Engagements, tasks and time capture.
- Document templates and approvals.
- Billing and accounting integration.
- An AI assistant over approved client records.
How a first project looks
We start with one workflow, one team and real (anonymised) examples. A clickable prototype is reviewed with the people who will use it, then the first release goes live with agreed acceptance criteria. Further teams, locations and integrations follow as separate, approved phases.